Hairspray
hairsprayMediaLinx heads for the harbor to tie up Carnival Cruise Lines for the movie Hairspray starring John Travolta.


The co-branded effort engages Carnival to enlist all 23 ships in their fleet to theme their July '07 cruises with Hairspray activities. The activities included: Hair-eoke night where passengers sang their favorite songs from the movie as well as other tunes from the 60's, a sock hop and dance contest, dance lessons to learn the steps from the movie, as well as other tunes from the 60's, a sock hop and dance contest, dance lessons to learn the steps from the movie, Hairspray Bingo and a bee-hive competition to see who could create the highest "doo."

Each Cruise Director of the individual ships coordinated the events and activities with cruise staff who wore Hairspray apparel and wigs during all activities. And just in case you missed any of those programs, the Hairspray trailer ran on the closed circuit TV network in the rooms.

 

its_a_girl copyCARNIVAL RAN HAIRSPRAY CREATIVE IN THE FOLLOWING MAGAZINES:

Oprah – July issue
More – July/August issue
In Style – July issue
Women’s Health – July/August issue
People - 6/25 and 7/23 issues

The ship polled the passengers and cruise directors and deemed the program a huge success. So much so that Carnival also participated in the DVD release promotions. They are currently looking for another like property to use as the basis for next summer's fun.